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5. Chick-fil-A
> 2023 Harris Poll Reputations Score: 81.4
> Change in rank from 2016: Up by 23
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Source: ablokhin / iStock Editorial via Getty Images
4. Trader Joe’s
> 2023 Harris Poll Reputations Score: 81.7
> Change in rank from 2016: down by 3
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3. John Deere
> 2023 Harris Poll Reputations Score: 82.0
> Change in rank from 2016: No change
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2. Costco
> 2023 Harris Poll Reputations Score: 82.1
> Change in rank from 2016: Up by 24
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Source: Scott Olson / Getty Images
1. Patagonia
> 2023 Harris Poll Reputations Score: 83.5
> Change in rank from 2016: Up by 2