Source: ViewApart / iStock Editorial via Getty Images
10. Apple
> 2023 Harris Poll Reputations Score: 80.6
> Change in rank from 2016: Up by 11
Source: David Shankbone / Wikimedia Commons
9. USAA
> 2023 Harris Poll Reputations Score: 80.6
> Change in rank from 2016: Up by 8
Source: jetcityimage / iStock Editorial via Getty Images
8. Amazon.com
> 2023 Harris Poll Reputations Score: 80.7
> Change in rank from 2016: No change
Source: Woodkern / iStock Editorial via Getty Images
7. Samsung
> 2023 Harris Poll Reputations Score: 81.0
> Change in rank from 2016: down by 1
Source: jetcityimage / iStock Editorial via Getty Images
6. Toyota Motor Corporation
> 2023 Harris Poll Reputations Score: 81.0
> Change in rank from 2016: Up by 1
